MARKETING AND OUTREACH PUBLICATION
USC Viterbi Student Handbook
ETCH partnered with the USC Viterbi School of Engineering to redesign its Undergraduate Handbook into an engaging, student-centered resource for incoming engineers. The publication consolidated advising information, degree requirements, student organizations, and research opportunities while capturing the innovation and energy that define the Viterbi experience.
We created a cohesive design system with custom department icons, intuitive infographics, and a flexible grid for clarity and consistency. Bold typography, color coding, and student photography added warmth and structure, transforming a dense reference document into a clear, inspiring tool. The result was a publication that reflects Viterbi’s forward-thinking culture and helps students navigate academic life with confidence and connection.
SERVICES PROVIDED
Project Management
Creative Direction
Print + Digital Graphic Design
Social Media Campaign
MARKETING AND OUTREACH PUBLICATION
USC Viterbi Student Handbook
ETCH partnered with the USC Viterbi School of Engineering to transform its Undergraduate Handbook into an engaging, student-centered resource for incoming engineers. The publication organized key information on advising, degree requirements, and research opportunities within a clear, visually dynamic system. Custom icons, intuitive infographics, and student photography added warmth and clarity, turning a dense reference guide into an approachable, inspiring tool that reflects Viterbi’s innovative spirit and supports student success.
SERVICES PROVIDED
Project Management
Creative Direction
Print + Digital Graphic Design
Social Media Campaign
