EVENT BRAND DESIGN
USC Leventhal School of Accounting: Thirty Year Anniversary Gala
To celebrate the 30th anniversary of the USC Leventhal School of Accounting, I created a unified event brand system that honored the school’s legacy while introducing a modern, celebratory identity that felt distinctly USC. The design featured a clean, typographic mark inspired by the structure and precision of accounting, paired with subtle graphic elements that conveyed momentum and growth. A bold primary lockup anchored the system, complemented by flexible secondary versions and a refined color palette drawn from USC’s cardinal and gold.
The identity extended across a coordinated suite of materials, including invitations, programs, posters, and campus banners. Consistent typography, color, and layout created a cohesive presence throughout the celebration, uniting all communications under one confident visual voice. The result was a timeless, polished system that celebrated Leventhal’s milestone with clarity, pride, and a strong connection to the broader USC community.
SERVICES PROVIDED
Creative Development
Brand Development
Brand Guidelines
Print + Digital Graphic Design
Project Management
USC Leventhal School of Accounting: Thirty Year Anniversary Gala
EVENT BRAND DESIGN
To celebrate the 30th anniversary of the USC Leventhal School of Accounting, ETCH created a unified event brand system that honored the school’s legacy while introducing a modern, distinctly USC identity. A clean typographic mark inspired by the precision of accounting, paired with subtle graphic elements and a refined palette of cardinal and gold, conveyed momentum and pride. The system extended across invitations, programs, posters, and campus banners, creating a cohesive visual presence that celebrated Leventhal’s milestone with clarity, sophistication, and connection to the broader USC community.
SERVICES PROVIDED
Creative Development
Brand Development
Brand Guidelines
Print + Digital Graphic Design
Project Management
