ADMISSIONS CONVERSION PUBLICATION
USC Gould School of Law Conversion Brochure
ETCH partnered with the USC Gould School of Law to create a conversion brochure designed to help admitted students take the next step and commit to enrollment. The piece highlighted the vibrant, supportive Gould community through authentic storytelling and photography that captured life beyond academics while reinforcing the school’s values of passion, innovation, courage, and integrity.
Centered on three personal narratives—a first-year student, a faculty member, and an alumnus—the publication showed how mentorship, rigor, and opportunity shape the Gould experience. Bold imagery, clear layouts, and key data points brought energy and balance to the content, while USC’s signature cardinal and gold palette tied everything back to the broader university brand. The result was a warm, confident message that inspired connection and strengthened yield efforts.
SERVICES PROVIDED
Project Management
Creative Direction
Copywriting
Print + Digital Graphic Design
Social Media Campaign
USC Gould School of Law Conversion Brochure
ADMISSIONS CONVERSION PUBLICATION
ETCH partnered with the USC Gould School of Law to create a conversion brochure that encouraged admitted students to take the next step and commit to enrollment. Centered on personal stories from a first-year student, faculty member, and alumnus, the piece highlighted mentorship, rigor, and opportunity within the Gould community. Bold photography, clear layouts, and key data points balanced emotion and information, while USC’s signature cardinal and gold palette reinforced tradition and pride. The result was a warm, confident message that inspired connection and strengthened yield efforts.
SERVICES PROVIDED
Project Management
Creative Direction
Copywriting
Print + Digital Graphic Design
Social Media Campaign
