fundraising marketing
ETCH partnered with the UCLA Department of Neuroscience to create an advancement campaign that highlighted the powerful connection between donor generosity and life-changing medical innovation. The work included a narrative-driven publication, social media graphics, and event branding for a fundraising gala—each piece designed to celebrate discovery, technology, and patient impact within a cohesive visual system.
We interviewed donors, researchers, and physicians to uncover real stories that linked philanthropy to progress in care and research. Inspired by brain imaging and neural pathways, we developed a design language featuring cross sections of MRI scans and a fold-out infographic that visualized the journey from funding to patient outcomes. The campaign deepened donor engagement, attracted new supporters, and positioned UCLA Neuroscience as a leader in discovery and compassionate care.
SERVICES PROVIDED
Project Management
Creative Direction
Copywriting
Graphic Design
fundraising marketing
ETCH partnered with the UCLA Department of Neuroscience to create an advancement campaign that showcased how philanthropy drives life-changing medical innovation. The work included a narrative-driven publication, social media graphics, and event branding for a fundraising gala, all designed to connect donor generosity with impact in research and patient care. Drawing inspiration from brain imaging and neural pathways, the visual system featured MRI cross sections and a fold-out infographic, creating a cohesive story of discovery that deepened donor engagement and positioned UCLA Neuroscience as a leader in both science and compassion.
SERVICES PROVIDED
Project Management
Creative Direction
Copywriting
Graphic Design
