ADMISSION MARKETING CAMPAIGN
USC Viterbi School of Engineering
ETCH partnered with the USC Viterbi School of Engineering to create a comprehensive print and digital viewbook showcasing the school’s graduate programs, research, and global community. Designed to capture the scale and spirit of USC, the publication featured bold visuals, large-format infographics, and dynamic photography that reflected the innovation and energy of the Viterbi experience.
We built a clean, modular design system anchored by clear typography and flexible grids, complemented by a digital version optimized for international audiences. To support recruitment travel, we also created a fold-out conversion brochure that distilled key information into a high-impact format. Together, the materials delivered a unified, data-driven view of Viterbi’s programs, strengthening global recruitment and positioning the school as a leader in engineering innovation.
SERVICES PROVIDED
Project Management
Creative Direction
Print + Digital Graphic Design
Social Media Campaign
USC Viterbi School of Engineering
ADMISSION MARKETING CAMPAIGN
I partnered with the USC Viterbi School of Engineering to create a comprehensive print and digital viewbook showcasing its graduate programs, research, and global community. Featuring bold visuals, large-format infographics, and dynamic photography, the campaign captured the innovation and energy of the Viterbi experience. A modular design system and complementary digital version made information clear and accessible for international audiences, while a fold-out travel brochure distilled key details into a high-impact format. Together, these materials strengthened global recruitment and positioned Viterbi as a leader in engineering innovation.
services provided
Project Management
Creative Direction
Print + Digital Graphic Design
Social Media Campaign
