logo & brand system design

ETCH partnered with AVIAA, the world’s only global group purchasing organization in the aviation industry, to create a complete visual identity and launch campaign. The goal was to position AVIAA as a trusted, modern partner that brings clarity and confidence to the complex world of fleet purchasing. Inspired by aviation’s precision and balance, we developed a clean, aviation-inspired logo supported by a flexible system of lockups, a refined color palette, modern typography, and detailed brand guidelines.

The new identity came to life across press materials, promotional postcards, a launch brochure, website, and social media rollout. Each piece reinforced AVIAA’s positioning as a leader in efficiency and trust while giving the team a framework to maintain consistency as the company grew. The result was a cohesive brand system that established credibility at launch and built a strong foundation for future growth.

SERVICES PROVIDED

Concept Development
Branding & Identity Design
Logo System Design 
Color and Typography System
Brand Guidelines
Print + Digital Graphic Design
Project Management
Copywriting Support