USC Annenberg Recruitment Campaign

The Challenge Develop fresh and energetic admissions materials that would increase name recognition and attract and convert the best prospective students in the fields of communications and journalism.

Our Solution We built a suite of materials around USC Annenberg’s undisputed advantages to showcase the school’s dominance in the field. Attention to the admissions team’s needs resulted in a bold and direct modular system that appeals to prospective students and parents alike.