ETCH Creative

UC Irvine Donald Bren School


UC Irvine Donald Bren School Annual Report

The Challenge  To communicate The Bren School's achievements in scholarship and innovation to a lay audience by demystifying computer science—a discipline not easily explained or understood.

Our Solution  We emphasized personality and accessibility in the piece's content and design by connecting abstract theories and complicated engineering with the real faces and stories of the students and scientists behind them. 

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