ETCH Creative
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UC Irvine Department of Informatics


UC Irvine Department of Informatics Brand Development

The Challenge  Our challenge was introducing informatics to an audience of prospective students, donors and community partners, nurturing them as stakeholders in an emerging science with broad practical and intellectual ramifications for our world.

Our Solution  We distilled informatics down to its essence: a science dedicated to exploring how we work, build and live in a digital world. Pairing simple but powerful language with arresting imagery, we built a visual roadmap for navigating informatics and exploring its limitless potential.

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