Flintridge Preparatory School Recruitment Campaign

The Challenge  Prep has built a reputation for launching students onto successful university, career and life paths. We were challenged to broaden the school’s appeal beyond traditional audiences and expand the universe of prospective applicants by striking the right note between elite academics and accessibility. 

Our Solution  We built a recruitment message emphasizing individual accomplishment rooted in community support. Our strategy was to showcase Prep's educational approach, stressing the importance of both student happiness and academic success.